In the world of live sport, it’s not just the action on the pitch that captures attention, it’s also the dynamic advertising that surrounds it. Pitch-side LED perimeter boards have become a powerful tool for brands, offering prime digital real estate in stadiums and across broadcast feeds. To deliver this kind of live sports advertising effectively, rugged deployable fibre is essential, because seamless and synchronised content depends on resilient high-speed connectivity.
One of our customers, a global sports marketing company specialising in live event advertising, needed a robust, portable fibre cabling solution to support their pitch-side LED systems.
These systems are deployed at international venues and must withstand frequent transportation, fast setup times, and harsh stadium conditions. Above all, they require stable, low-latency data transmission to meet the expectations of both broadcasters and sponsors.
THE SOLUTION
To meet these demands, we supplied a high-performance fibre connectivity system built around Neutrik opticalCON, a trusted choice for demanding live environments. These ruggedised connectors ensure reliable performance where it matters most.
The fibre assemblies themselves were tactical-grade, designed for flexibility, repeated deployment, and resistance to crushing and abrasion. This rugged deployable fibre for live sports allowed the customer to maintain consistent performance even under pressure. Their compact, durable design made them ideal for mobile operations in fast-paced sporting environments.
To support logistics and day-to-day handling, we also provided custom in-house-designed storage and transport cases, helping the customer’s teams protect their fibre and stay efficient on the move.
THE OUTCOME
With Universal Networks’ rugged deployable fibre in place, our customer has confidently rolled out their LED perimeter systems across multiple sporting venues. The solution delivers fast, consistent data transmission with minimal setup time, critical in high-pressure live event scenarios where timing is everything.
This project is a great example of how we support the evolving needs of the sports marketing and live event industry, where reliability, speed, and reusability are essential. Whether it’s enhancing the fan experience or delivering value for advertisers, we provide the fibre infrastructure that helps it all run smoothly.
We’re proud to work with companies at the forefront of live sports marketing, organisations that connect fans, brands, and rights holders through innovative live media and perimeter advertising. Our rugged deployable fibre for live sports continues to support these teams at some of the biggest moments in sport.
Why Choose Universal Networks?
When timing, performance and presentation matter most, you need fibre that’s as reliable as your reputation. At Universal Networks, we help sports marketing teams deliver seamless, high-impact moments, every time.
- Rugged, reliable fibre: Built for rapid deployment, repeat use, and harsh stadium environments.
- Low-latency performance: Keep LED boards and live feeds synchronised when every second counts.
- Tailored solutions: Designed and built in-house to meet your exact technical and logistical needs.
- Trusted expertise: Over 30 years’ experience delivering fibre connectivity for broadcast and live events.
- Responsive support: A hands-on team that understands the pace and pressure of live sport.
Ready to make every second count? Get in touch to find out how Universal Networks can support your next event.